How Costco’s ESPRIT Sweatshirts Caused a Gen X Pandemonium
How Costco’s ESPRIT Sweatshirts Caused a GenX Pandemonium and Why It’s About So Much More Than a Sweatshirt As we navigate the complexities of mid-life and menopause, the recently-available Costco ESPRIT sweatshirts are wrapping us up in more than (moderately) cozy fleece. They’re hugging us with their colorful joy and, as most nuggets from our childhoods do, connecting us. Join us today as we talk about our own ESPRIT memories, and discuss why we're not only all here for this recent hysteria, but why it's all been about so much more than a sweatshirt.